Thursday, September 7, 2006

Off the Hammock - Autumn is (almost) here!

Getting Back to Business

Even businesses get that anticipation of "back to school" season. Summer winds down, most of our colleagues, clients and vendors are back from vacations, and even if you're here in hot Florida, there is that autumn anticipation in the air. Rather than new pencils and loose leaf binders, I've invested in some new software to enhance my repertoire of services and made plans to visit some business events to strengthen my networking circle. How are you preparing for the new back to work season? Whether you're an owner of a large company or a one-man operation, it's time to roll off the hammock and get back to business!Here are a couple of quick and inexpensive (free!) ways of promoting yourself today:

Get your business listed at http://www.superpages.com/ Even if you have a home-based business and a residential phone line, you can sign up - it won't cost a penny! And if you already have a business listing you can have up to five categories.. Example: A chiropractor's regular listing may only be under health care. But if your practice offers nutritional guidance or massage therapy, you can add yourself to those categories as well! My free listing includes:

  • Web Site Design
  • Communications & Public Relations Consultants
  • Advertising & Design Agencies
  • Logos
  • Graphic Design

Make sure that your email has a complete signature that provides all your business information including a link to your website.

Update your business cards. Add some info about your company on the back. It's a great excuse to hand someone your card even if you've met them before!