Americans Spend Half of Their Spare Time Online

MediaPost reports that "according to Netpop I Play, a new report from Media-Screen, broadband users spend an hour and 40 minutes (48% of their spare time) online in a typical weekday, and more than half of that is spent accessing activities related to entertainment and communication.

"Josh Crandall, managing director of Media-Screen, says "Many broadband consumers go online for entertainment, and to talk about entertainment with other fans. Marketers need to leverage that interest..."

The report indicates search engines and social networking sites are gaining in popularity. And only two online media activities, sending email and visiting Web sites for personal reasons are more important than watching TV.

For more information, please visit Media-Screen