Drop the Drop-Down Menu and Flash for Search

I've been telling my clients for years that Flash is pretty, but it is going to inhibit their ability to be found organically (naturally) on Google, Yahoo and all the other search engines. And what's the point of building a website if no one is going to find you? Unless you're a major brand like Ford, Ralph Lauren or Sony who can afford to use lots of Flash and script because the world knows them, you need a well optimized site to grab your potentional customers.

A recent blog entry on one of my favorite websites, Media Post, has discussed "un-crawable technologies."

From Darrell Long's post:
"If your navigation was built in java script and uses drop-down menus to showcase particular sections, the search engines most likely will not be able to follow those links. This limitation can also be felt by visitors who currently have java script disabled within their Web browsers. "

To read the story in full (and you should!) vist : http://blogs.mediapost.com/search_insider/?p=539