Good marketing is like flossing daily.

My phone is ringing a lot lately. Good for me, bad for my prospective clients. “Business is bad, I need help with my marketing” is the most often heard lament.

In today’s economic downturn, it seems the only ones making money are auction houses and eBay as everyone is getting rid of material goods to pay the mortgage.

Beefing up a marketing program during a recession is kind of like starting an exercise program after you have a heart attack. Important and effective, but you might not have had the heart attack if you were exercising all along.

Keep your name and product or service in front of your prospects year round. Always be asking for referrals and networking. Keep your website fresh, your marketing materials up-to-date and your message current. Don’t wait until the phone stops ringing to find new ways to promote your business. It’s like flossing your teeth. If you do it every day you will have a strong “bite” in the market forever.

Blogs for my clients

New Blogs from Snap Creative Group:

http://www.lifeonthelinks.blogspot.com/ Barbara Levine's Life on the Links. Barbara is the real estate expert for buyers in golf club communities.

http://www.floridarealestatelawyers.blogspot.com/ Saraga & Lipshy PA is a real estate and business law firm in Delray Beach FL

http://www.askdrarlene.blogspot.com/ Dr. Arlene Krieger's comments on relationships, love, dating and intimacy.

http://marnexproducts.blogspot.com/ Marnex Products offers promotional items, imprinted products and advertising specialties in Cleveland and nationwide.