Why Google?

Why Google? The search engine that is a noun and verb remains the significant dominant search engine in the U.S, grabbing a little of the market that Yahoo lost.

Data source: ComScore

When designing a website I always keep in mind, “What would Google like?” Thinking about their spiders and algorithms keeps me on my toes. Knowing they index sites that get updated more frequently gives my clients reason to keep the info on their websites fresh. When a pay-per-click campaign is considered, it’s Google I suggest first. While Yahoo and MSN might have a bit more to offer in ROI for larger campaigns, in local search Google’s targeted geographic areas advertising is easy to use, to understand and to implement. And I’ve seen clients such as The Ticktin Law Group in Deerfield Beach and AAARiteway in Boca Raton benefit by this precision targeting in their PPC campaigns. They don't need to advertise to homeowners in northern Florida or out of state. Palm Beach, Broward and Dade counties are all that matter.

Every website needs the best organic design to attract all the search engines. But if Google can’t find you, you might as well be three miles from the center of town with no road to your door.

Giving Thanks for Business Referrals

I had lunch today with a friend who has referred the car salesman she bought her Lexus from to five different people. Four of them purchased cars from him. She has never gotten as much as thank you card, never mind a small token gift of appreciation. "Why do you continue to refer him?" I asked. "Because the dealership is really great," she replied.

May be. But the Lexus salesman is stupid. My friend sells multi-million dollar homes in Boca Raton and Delray Beach to people who drive expensive cars. This salesman should make her HIS best friend.

When a friend, colleague, acquaintance or client sends a referral your way, you should always send a thank you. First, send a written note or, if it's someone you know well, an e-mail acknowledging the referral. Even if he or she is in your networking group (such as your BNI chapter or chamber leads group), keep them in the loop. If you get the business, send them a real thank you. At minimum a gift card or flowers. Or spend some time and find out what means the most to them and select a gift that is more appropriate. A spa-package for someone who would love to be pampered or a gift certificate to have his or her prized sports car detailed are gifts with heart and thought behind them.

They will remember you for a long time for your thoughtfulness and certainly refer others again as they know how much you appreciate them.